Hewlett Packard: Software Packaging
HP is a technology company operating in more than 170 countries; they are unparalleled as an industry leader offering their customers more technology and products than any other company in the world. Their comprehensive portfolio helps them match the right products, services, and solutions to their customers’ specific needs, making them an industry leader and a trusted household name.
True to their promise of improving the way customers live and work, HP developed their Support Contract Assistant (SCA) to aid businesses in support contract management. With SCA, businesses quickly and accurately manage quotes, contracts, and check status through a convenient portal helping to eliminate waste, excess paper, and clutter while helping businesses run at peak efficiency. The CD included a product demonstration as well as a fun game called Paper Blaster. In this game a laptop computer munches on stacks of files and paper as it travels through a maze, much like the popular Pac-Man game. It serves to demonstrate the benefits of SCA in a fun and whimsical way, while directing traffic to the SCA site. The packaging was designed to reflect the nature and humor of the game. It quickly informed users about the game as well as the benefits of SCA. Project included full size cd and packaging as well as business card size for venders and retail outlets to give to prospective customers. I was proud to partner with SF Interactive in San Francisco on this great project.