Inprise Corporation was a leading provider of software and services that simplified the complexity of enterprise application development, integration, deployment, and management. Inprise has since changed their name back to Borland Corporation.
Integrating the enterprise and creating order where there was chaos is what separated Inprise from it’s competitors. Even without reading the text, the key message had to be clear and concise. Large quotes and images communicate while reinforcing brand identity. We had puzzles made representing the three elements of their logo and worked with a digital photographer to create dynamic images that told the Inprise story. The die cut cover immediately links Inprise with the Enterprise and set the tone for the entire piece. Mimetic Design was proud to work with Hausman Design in Palo Alto on this project. The photography was featured in the “How” magazine of design.